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Upcoming Exhibit, April 2005
Lifebuoy Saves Lives!
Exhibit Opening, Friday, April 29, 2005, 7:00 p.m.
Hull Lifesaving Museum, 1117 Nantasket Avenue, Hull, MA
Cost: $20 members, $25 non-members and includes hors d’oeuvres, wine, and pastries.
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Lifebuoy Soap was a household staple for generations of American and British families. Turn-of-the-century advertisements for Lifebuoy soap proclaimed the slogan “Lifebuoy Saves Lives” and featured images of heroic coastal lifesavers. These wonderful images now appear quaint and even humorous in their comparison of household hygiene with the drama of rescue on stormy seas. Yet, the advertisements also appealed to consumers’ genuine fear of disease and growing understanding of health and hygiene.
"Lifebuoy Saves Lives" will highlight Lifebuoy advertising images that capitalize on the coastal lifesaver as a heroic icon of popular culture. We have acquired in recent years a significant collection of Lifebuoy graphic advertisements. We are continuing to seek newspaper advertisements, soap boxes or packaging, and even personal memories of lifebuoy soap. Please contact us if you would like to contribute to the exhibit.
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